The full archive

Life is too short for tiresome copy. Seriously. Bad business writing is a plague on all our houses. We oughta fix that. Write good, edit better!

The key to making your brand message memorable is to surprise them. Here are 18 examples of Made to Stick's Unexpectedness principle used in marketing.

I thought, “Wow, if guys are willing to pay a couple hundred dollars for a product that’s just a prototype, this thing has really got some legs.”'

How do you make your ecommerce business idea more memorable and sticky? Here are 23 examples of Simplicity used in marketing, as described in Made To Stick.

Doing content marketing with limited resources means having to prioritize and make tradeoffs. Here are some lessons we've learned, to save you some trouble.

It’s a good time to be a hardware entrepreneur. Crowdfunding platforms like Kickstarter help you validate an idea before building it. See more here.

Word-of-mouth isn't flashy, but it's everywhere around us, and it's far more powerful and influential than it might seem. Here are 7 reasons why.

Here are some ways you can utilize the Authority principle in your marketing, with examples of successful companies that have done it.

Here are some ways you can utilize the Liking principle in your marketing, with examples of successful companies that have done it.

Do customer referral programs work well in the beauty industry? You bet! Here are 10 examples of refer-a-friend campaigns in the beauty line.

Fashion ecommerce can be hard, but you need not fight alone. Here are 14 quotes about challenges faced by successful fashion-tech founders to motivate you!

Ever wondered what entrepreneurs learn from their past failed attempts? If so, check this video we've put together out, see exactly what they've learnt.

Food tech is raising serious money. The sector experienced a 51% growth in the past year, raising $486m. See why it's so successful here.

You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!

Inventory management can make or break ecommerce businesses. How do you do it right? Our friends at TradeGecko have some actionable advice for you.

What are the most effective tactics to encourage word-of-mouth referrals? We answer this question and many more like it here.

Looking to use Facebook to increase your traffic and sales? Here we run you through all you need to know about making Facebook your go-to marketing tool.

Customize your website to attract your targeted audience and grow your sales. We've identified 5 types of ecommerce shoppers out there.

Menswear brand Ministry of Supply met their $30,000 Kickstarter target in 5 days, and went on to raise over $420,000. How did they do it?

How do fashion ecommerce brands acquire customers, do their marketing? Here are 7 stories from successful brands worth learning from.

This infographic brings you through 14 actionable marketing tactics accompanied by data to increase sales and drive traffic to your store.

Check out this infographic, it combines 3 ways to get scalable growth, relevant statistics, and includes real-life examples that have actually worked.

Mellow is a futuristic kitchen robot that's selling like crazy. We confronted cofounder Zé Pinto Ferreira to spill his secrets, for your benefit. Enjoy!

Crowdfunding is a groundbreaking customer acquisition tool for fledgling eCommerce businesses. Here are 8 success stories for you to learn from.