★★★★★4.9 on Shopify · 1,530+ reviews

Affiliate marketing, built for Shopify brands.

ReferralCandy makes affiliate marketing simple for ecommerce brands — one-click on Shopify, supported on BigCommerce, WooCommerce, Magento, and custom stores. No dev work for most setups, just real growth from affiliates who love your brand.

On another platform? ReferralCandy works there too.

Illustrated creator holding a product jar up to a phone on a tripod while filming a review for her audience
How it works

Three steps from a new affiliate to a successful referral.

Every part of the loop runs in the background — the link, the share, the commission. Your affiliates promote the way they already do. ReferralCandy makes the math work.

1

Recruit your affiliates

Invite creators, influencers, ambassadors, and loyal customers with a branded signup page. Auto-approve or review each application.

2

They share, a follower buys

Affiliates get a unique link and an easy-to-remember coupon code. Every click and conversion is tracked back to them.

3

You pay on completed sales

ReferralCandy logs the sale, applies the commission, and runs payouts on a schedule. No spreadsheets.

Why it works

The math is different to paid ads.

Paid media bills you for impressions and hope. Affiliate marketing bills you on completed sales — and the customers who arrive already trust the partner recommending you.

Affiliates reach audiences ads can't

Creators and loyal customers show up where your brand isn't. Their recommendation carries weight your own posts never will.

You only pay on conversion

No click costs, no impression costs. Commissions fire only when a referred order clears.

The channel compounds

Affiliates who see sales promote more. Their audience turns into your next round of buyers.

Success stories

Real merchants, measurable affiliate revenue.

Three brands turning affiliate programs into a steady share of monthly revenue.

Affiliate sales of more than $500,000 with 41% ROI.

ReferralCandy has allowed us to activate our amazing community of moms who love Toki to become ambassadors for the brand.

Toki
Devan
Fractional CMO · Toki
Affiliate sales of more than $200,000 with 27% ROI — and an 8% referral rate.

ReferralCandy has been an invaluable partner. Our ROI and affiliate sales have significantly increased since we joined the program.

Run-Chicken
Jure Markič
CEO · Run-Chicken
Affiliate sales of more than $1,600,000 with 45.5% ROI.

iubenda offers a complete set of solutions, and through ReferralCandy's affiliate program we generated over $1,600,000 in affiliate sales, achieving a 45.5% return on investment.

iubenda
Nathascha Chen
Affiliate Program Coordinator · iubenda
Integrations

Connect your store in a click.

ReferralCandy installs on every major ecommerce platform. One-click on Shopify, BigCommerce, and WooCommerce. Email connect for Magento and custom builds.

Shopify
WooCommerce
BigCommerce
Adobe Commerce (Magento)
Custom store
Commissions

Pay affiliates in whatever structure fits your margins.

Pick a commission model for each campaign. Mix flat and percentage. Reward first orders only or keep paying on lifetime value.

15%
Percentage commission

A cut of every successful referral.

$25
Flat commission

A fixed amount per completed order.

Tiered
Volume-based commission

Bigger percentages at higher sales milestones.

LTV
Recurring commission

Keep paying on repeat orders from referred customers.

Payouts run through PayPal, Tremendous, bank transfer, Venmo, and store credit. Gift cards for hundreds of retailers via .

Commissions only clear after a purchase review period — no payouts on refunded or cancelled orders.

Tiered commissions

FlexiTiers: bigger cuts as affiliates do more.

Set milestones that reward the affiliates doing real work. Commission percentages climb as their tracked sales grow, so top performers keep pushing. Run unlimited separate campaigns — give a high-profile affiliate a negotiated rate without changing the program for everyone else.

  • $1,000 in sales10% commission
  • $5,000 in sales15% commission
  • $25,000 in sales20% commission + exclusive drop
Brand Lift

See what creator content actually drives sales.

Track brand mentions and engagement across social media, then follow the path from content views to store visits, referrals, revenue, and paid commissions. Find the posts that actually move product — and the affiliates worth doubling down on.

Already in your stack

Pipe affiliate data into the marketing tools you already run.

Send affiliate signals into Klaviyo flows, Google Analytics events, and your ad pixels — so the affiliate who actually drove the sale gets the credit.

Klaviyo
Mailchimp
Google Analytics
Google Ads
Meta
AdRoll
Inside ReferralCandy

Five product surfaces, one affiliate program.

From the application form to the commission check — everything affiliates see and everything you need to run the program.

Affiliate signup

Branded signup, auto-approval, or manual review.

Customize the application form, bulk-import from a CSV or Mailchimp list, and approve affiliates one by one or on autopilot. Every signup carries its own tracking link and coupon code from the moment it's approved.

Links and coupon codes

Every affiliate gets a link and a code they can say out loud.

Auto-generated or custom coupon codes, unique tracking links for every channel, and support for percentage or fixed, flat or tiered commissions. Works across Instagram, YouTube, TikTok, and anywhere else an affiliate shows up.

Payout dashboard

Pay affiliates on time, in the method that suits them.

Automate PayPal payouts on schedule, send gift cards through Tremendous, run manual bank transfers, or settle in store credit. Commissions fire only on completed, non-refunded orders.

Affiliate portal

Affiliates log in to see their own link, codes, and pending commissions.

Every affiliate gets their own dashboard — track referrals in real time, review pending and paid commissions, update their PayPal email, and download shareable assets. No more back-and-forth emails about "how much have I earned this month?"

Fraud and leaked codes

Catch self-purchases and leaked codes before they cost you.

Auto-flag suspicious spikes, self-referrals, and codes leaking to coupon-scraper extensions like Honey — so you only pay for legitimate new sales.

Support

Frequently asked questions

The questions merchants ask most before signing up.

How does affiliate tracking work?
Affiliates get a unique tracking link and, if you enable them, a custom coupon code. ReferralCandy attributes clicks and conversions back to the affiliate — whether the customer lands through the link or uses the code at checkout. Everything syncs to the merchant dashboard in real time.
How do tiered commissions work?
Set milestones based on an affiliate's tracked sales volume. When they cross each threshold, their commission percentage climbs automatically. New commission rates apply to future sales, not past ones.
Why give affiliates custom coupon codes?
A code like TONYA20 is easy to say out loud in a video, a podcast, or a social post. Lower friction for the affiliate means higher redemption, and the code doubles as a tracking mechanism when the link doesn't get clicked.
How do affiliate payouts work?
ReferralCandy supports PayPal, Tremendous gift cards, manual bank transfer, Venmo, and store credit. Automate PayPal runs on a schedule you set, or clear commissions manually. Payouts fire only on completed, non-refunded orders.
Who handles paying affiliates and the tax paperwork?
ReferralCandy invoices you once a month for the full run of commissions, then pays your affiliates directly on your behalf — PayPal, Tremendous, Venmo, bank transfer, or gift cards. Your accounting team reconciles one line item instead of chasing dozens of 1099s. Affiliates pick their own payout method and update their details in the affiliate portal.
How fast can I set up and recruit affiliates?
Most merchants launch their affiliate program in an afternoon. Connect the store in one click on Shopify, set your commission rules, and publish the branded signup page. Recruitment can start the same day.
What is the difference between affiliate marketing and referral marketing?
Referral marketing rewards your existing customers for bringing in friends. Affiliate marketing pays external partners — creators, influencers, publishers — commissions for driving tracked sales. The same ReferralCandy install runs both, side by side if you want.
We already run affiliates on another tool. What does switching look like?
Import your existing affiliate list via CSV, and keep the coupon codes they've already been sharing. Run ReferralCandy in parallel with your current tool during the handover, then switch when you're ready. We regularly migrate merchants from Refersion, GoAffPro, Commission Junction, Grin, Affiliately, and UpPromote — tell us which one, and we'll walk you through the specifics.

Can't find the answer? Chat with our friendly team.

Quick set-up video

Watch the five-minute crash course on affiliate marketing.

How to launch an affiliate program on your Shopify store — the short version.

Talk to our team.