The full archive

What is marketing, anyway? Well, there isn't a single marketing definition. Here is a comprehensive breakdown of everything marketing entails.

Nutella vs. Nutella, the fandom and marketing standoff. Check out our infographic comparing two of the biggest names in the naughty snack division.

Who markets better? Oreo or Nutella? They are both giants in their branding niche, so they must both be doing it right? That's not the case. Take a look.

Charles Atlas was at the heart of one of the greatest marketing campaigns of all time, with one of the most memorable stories ever. Lessons?

If a white girl went to Starbucks, and she didn't Instagram it, was she really there? We examine the stereotype, and identify some branding lessons.

Former Power Ranger (really!) Jessica Rey sells "modest swimwear", and she makes it sound really, really good. A triumph of marketing if we ever saw one.

Converse has the conviction to define themselves by what they're not. They've got a finger on the pulse of their market. And a really nice Facebook photo.

There have been several instances in history when the marketplace wrestles the branding reins away from corporate control. Check out how right here.

Op-Ed is a column on our blog where we share our thoughts about business, marketing, philosophy, and general ideas. Check it out here.

It turns out that successful ecommerce site owners have certain traits and characteristics in common. Do you have them? If not, what can you do about it?

Email messages drive 1,350% more traffic than social media. Isn't that huge! Check out how you can utilize this amazing marketing strategy.

Ecommerce conversion is tricky. On the one hand, improving conversion on your ecommerce site can be a big win for your company. How? Take a look.

In eCommerce, business people would kill for the kind of power a hefty jackpot leverages. Regardless of economic status, consumers turn out their pockets.

CASE STUDY: Grammy award nominee Soulja Boy spreads online love for his Online Gang Clothing Line with ReferralCandy.

Well taken product photographs can make the difference between clinching a sale and losing one, especially for eCommerce stores. Why? Take a look.

Consumers don't just buy products, we buy stories to tell ourselves. But why do we do this? Well, we explain all you need to know right here. Take a look.

Your ecommerce shopping cart has to be one of the most important components of your whole website. Check out how you can improve it to increase conversions.

SOPA. You might not have heard of it yet, but it’s a clear and present danger to the Internet that we love and have built our businesses on. Take a look.

India is one of the largest markets in the world, and it's getting a lot of attention from VCs. Is its ecommerce growth about to boom, or is it just hype?

Are referred customers more valuable than non-referred customers? Researchers from Goethe University Frankfurt and the University of Pennsylvania think so.

The Hidden ROI of Affiliate & Influencer Marketing: Measuring More Than Just Sales In today’s digital marketplace, many brands rely on affil…

Don’t skip these effective Shopify speed optimization tips if you want to maximize your store’s conversion rate.

ReferralCandy vs Yotpo: why merchants who just want a referral program leave the suite -- in their own words. An honest take on who should pick which.

Referral Expert is now live for every ReferralCandy merchant. The AI that reads your referral program, sizes rewards to your store, and tunes it with you.